High school prospects and parents sacrifice a lot of time, effort, and money for a chance to play at the college level. They want a payoff – a scholarship payoff. So, when they receive letters, emails or texts from coaches, kids and parents are justifiably excited… or are their emotions justified? After all, this is what they were after, right? Not so fast. Letters, emails, and texts from college coaches can hold legitimate promise. Then again, they can hold little substance. The problem? Families don’t know the difference.